In recent years and even more during this pandemic period, many companies started to sell their products and/or services in a digital environment. This environment change has been quite challenging for many companies. With mobile devices, the Responsive – Progressive Web or APP gain prominence to carry out commercial transactions.
Several customers are returning to physical stores after the great period of uncertainty that we have experienced and continue to experience. This period have caused a costumer change of behavior and preferences. Many of them prefer to continue shopping from the comfort of their home through digital platforms which have become more familiar during this historic period. At this time it is crucial to maintain and improve e-commerce options and to reach customer loyalty.
Nowadays talking about a website without a responsive version, is ignoring great sales opportunities. A large part of the sales segment in a digital environment is found in smartphone users. This is because buying from a mobile environment is much more comfortable than from a computer, as long as is equal or better in terms of speed and security as well as efficiency. Therefore, a corporate website must present an attractive and responsive design in such a way that it can be viewed on all types of screens (adaptable to all types of screens = responsive web design).
So, the big question is: is it enough to have a responsive website being a company that wants to sell through mobile devices?
Now and in the future, the customer experience—online, in-store, or a combination of both—must be fast, timely, flexible, and customized. As for mobile environments, there are three types of presentation to companies whose functionalities and choice will depend on the budget and the company’s objectives. These are: Responsive Web – Progressive or APP.
Responsive – Progressive Web or APP
Before choosing which of these options best suit your current needs to develop a digital strategy that allows you boost your sales and achieve your goals with mobile device consumers, we want to explain what the Responsive – Progressive Web and APP are.
A Responsive Web consists of adapting a website to various mobile device screen. The Responsive Web is a type of web design that allows to display properly your website on different devices.
With a responsive website, companies get to be recognized and positioned in web browsers. But when a company seeks to achieve customer loyalty, probably the best option is an APP (mobile application) to sell its products and/or services. A mobile application is a program that is downloaded and installed on a user’s mobile device.
If the company has an APP, when a user connects to its web page through a mobile or tablet, they can choose between continuing to browse the mobile web or downloading the app on their tablet or smartphone and making purchases through the application (APP).
The advantage of the APP is that once you have downloaded and sent your billing information, you will only have to press a few buttons to complete your purchase.
With a Progressive Web, you can display your web page properly on mobile devices. The difference is that they can make some tasks that only APPs could carry out before, since the actions performed are saved on the device and they are lighter than a native APP. In order for it, before beign a progressive website, it must first be a responsive website and have an excellent user experience. The access is from an icon created on your mobile device.