One measurement tool that helps you with the effectiveness of digital marketing is web analytics.
Google Analytics is a Google platform that allows you to collect data from your website and apps.
Google Analytics measures the impact of your website and the behavior of people visiting it to provide you the information you need to understand the performance of your project and make the right decisions to optimize it.
Why Google Analytics is such a powerful tool?
Thanks to the information that Google Analytics can provide you, you will be able to know your users preferences, explore their behavior, measure the interactions and analyze the performance of their actions.
Google Analytics intermix functions combining dimensions and metrics to measure data and perform more complex analysis. It allows the configuration of exclusive reports for eCommerce.
What you need to know to start using Google Analytics?
Despite the quiet friendly Google Analytics interface, the uses of the tools requires skills and certain knowledge.
To have a properly use of Google Analytics, it is necessary to have a basic understanding of how the tool works, its terms and elements.
For expected results, an analysis of the business type of the company is required. Its important to know the company objectives, mission, vision and the context in which it finds itself.
Analytical thinking is also necessary. It plays a crucial role in cross-referencing data and performing logical analysis.
Carrying out a website analytic strategy will allow you to determine objectives and goals in the short, medium and long term.
Clearly defining the analysis focus will determine the use of this measurement tool. Otherwise, without a defined and clear objective, the numbers, metrics and indicators are meaningless.
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